Finally got a mail notification for the launch of the Amazon Prime Video service in India that’s bundled with the Amazon Prime subscription. As if the price (Rs 999 per year for now which includes a bunch of benefits for the ecommerce side vs Rs 500+ per month for Netflix) was not lucrative enough, they’ve beaten the Netflix catalogue on many fronts.
Not only are there a bunch of recent movie releases on the Amazon platform but also a bunch of popular TV series including Indian ones. The Amazon Video app also supports offline videos, a feature that was recently added to Netflix and remains a bit spotty regarding support for Android phone models (doesn’t work on my Mi 4). Amazon also offers a bunch of regional Indian language subtitles and audio tracks for some of the movies. It is quite clear how much of a difference Amazon’s Indian presence in the Indian market for the last few years have made.
Amazon also has more bandwidth friendly streaming options giving you more bang for your data pack bucks as well. The lowest quality setting on Amazon uses about 90 MB per hour of video vs around 250 MB for Netflix. Those with a Windows 8 or 10 machine like me are out of luck on the app front with Amazon though there’s always the browser. This is one area that Netflix has an advantage.
There is some overlap of the catalogue between both the platforms. Of course, there are quite a few Netflix originals that will not be on Amazon and vice versa. Netflix is also a bit better organised on its UI with different seasons of a TV series getting clubbed together when browsing the catalogue.
Then, there’s the matter of the situation that Amazon’s other competitors like Flipkart and Snapdeal find themselves in now that the Prime membership has multiplied in value. 2016 started with the Netflix entry and ended with an even bigger bang thanks to Amazon Prime video.
I updated my iPhone 5s and iPad mini to iOS 8.4 this week, and with it came the much anticipated Apple Music. I promptly signed up for the free trial, and have been trying it for the last couple of days. The service seems quite promising, but the Indian catalogue seems to be quite limited at the moment. The iTunes store has a ton of Indian music ranging from Bollywood tracks of different eras to regional ones. However, most of the tracks seem to be missing from the streaming service.
The interesting aspect is that if you try searching for a particular track that’s not currently available for streaming, you are presented with results of the artist likely indicating that it’ll show up eventually. The new Music app on iOS is also a big overhaul and relegates your music collection to the last tab. I’m already a subscriber of iTunes Match and was able to see my uploaded and matched tracks listed there and also in the search results when applicable. In fact artist pages in the Music app also show tracks from your library in a separate tab when available.
The Music app also seems to be a bit unstable at the moment and it has crashed on me quite a few times already while streaming music. There were also times when tracks were listed in the album or search results, but when you try adding them to the Now Playing list, they disappear. Looks like it’ll take some time for the service to stabilise in India.
The only other streaming service that I’ve used at length was Mix Radio thanks to the complimentary subscription that had come with my Lumia 720. That definitely had a very extensive catalogue and I’d augmented my music collection considerably during that 6 month period. I’m sure the other Indian streaming services like gaana, Saavn, Wink etc. have an equally extensive collection. However, Apple is taking on these services head on with their Rs 120/month pricing that’s a fifth of what they’re charging in US. This is of course consistent with their pricing for iTunes Match and the tracks on the iTunes Store. Apps are the only area where there’s price parity between regions it seems.
Either way, it is a good option for the consumer. The value of iTunes Match priced at Rs 1200 per year in India has become a bit questionable though, as the price difference with Apple Music subscription is just Rs 240 per year. I’m yet to check out the difference between the iCloud music library and iTunes Match. If equivalent, then it’ll be pretty clear as to which service to go with for me.