Amazon Primes for a 2 front war


Finally got a mail notification for the launch of the Amazon Prime Video service in India that’s bundled with the Amazon Prime subscription. As if the price (Rs 999 per year for now which includes a bunch of benefits for the ecommerce side vs Rs 500+ per month for Netflix) was not lucrative enough, they’ve beaten the Netflix catalogue on many fronts.

Not only are there a bunch of recent movie releases on the Amazon platform but also a bunch of popular TV series including Indian ones. The Amazon Video app also supports offline videos, a feature that was recently added to Netflix and remains a bit spotty regarding support for Android phone models (doesn’t work on my Mi 4). Amazon also offers a bunch of regional Indian language subtitles and audio tracks for some of the movies. It is quite clear how much of a difference Amazon’s Indian presence in the Indian market for the last few years have made.

Amazon also has more bandwidth friendly streaming options giving you more bang for your data pack bucks as well. The lowest quality setting on Amazon uses about 90 MB per hour of video vs around 250 MB for Netflix. Those with a Windows 8 or 10 machine like me are out of luck on the app front with Amazon though there’s always the browser. This is one area that Netflix has an advantage.

There is some overlap of the catalogue between both the platforms. Of course, there are quite a few Netflix originals that will not be on Amazon and vice versa. Netflix is also a bit better organised on its UI with different seasons of a TV series getting clubbed together when browsing the catalogue.

Then, there’s the matter of the situation that Amazon’s other competitors like Flipkart and Snapdeal find themselves in now that the Prime membership has multiplied in value. 2016 started with the Netflix entry and ended with an even bigger bang thanks to Amazon Prime video.

 

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