Apple Music in India: First impressions


I updated my iPhone 5s and iPad mini to iOS 8.4 this week, and with it came the much anticipated Apple Music. I promptly signed up for the free trial, and have been trying it for the last couple of days. The service seems quite promising, but the Indian catalogue seems to be quite limited at the moment. The iTunes store has a ton of Indian music ranging from Bollywood tracks of different eras to regional ones. However, most of the tracks seem to be missing from the streaming service.

The interesting aspect is that if you try searching for a particular track that’s not currently available for streaming, you are presented with results of the artist likely indicating that it’ll show up eventually. The new Music app on iOS is also a big overhaul and relegates your music collection to the last tab. I’m already a subscriber of iTunes Match and was able to see my uploaded and matched tracks listed there and also in the search results when applicable. In fact artist pages in the Music app also show tracks from your library in a separate tab when available.

The Music app also seems to be a bit unstable at the moment and it has crashed on me quite a few times already while streaming music. There were also times when tracks were listed in the album or search results, but when you try adding them to the Now Playing list, they disappear. Looks like it’ll take some time for the service to stabilise in India.

The only other streaming service that I’ve used at length was Mix Radio thanks to the complimentary subscription that had come with my Lumia 720. That definitely had a very extensive catalogue and I’d augmented my music collection considerably during that 6 month period. I’m sure the other Indian streaming services like gaana, Saavn, Wink etc. have an equally extensive collection. However, Apple is taking on these services head on with their Rs 120/month pricing that’s a fifth of what they’re charging in US. This is of course consistent with their pricing for iTunes Match and the tracks on the iTunes Store. Apps are the only area where there’s price parity between regions it seems.

Either way, it is a good option for the consumer. The value of iTunes Match priced at Rs 1200 per year in India has become a bit questionable though, as the price difference with Apple Music subscription is just Rs 240 per year. I’m yet to check out the difference between the iCloud music library and iTunes Match. If equivalent, then it’ll be pretty clear as to which service to go with for me.