What’s worse than in-game ads?

Ads in school targeting children:

But at least adults have some defences. As the advertising executive Alex Bogusky points out, “children are not small grownups. Their brains are fundamentally different, the big difference being that right-hemisphere brain development doesn’t really kick in until the age of 12. This is important because without the right hemisphere involved, all decisions and concepts are very black and white. If you sit with a child and watch TV commercials, you will notice how vigorously effective the messages are. ‘I want that.’ ‘Can I have that?’ ‘I need that.’ These words come out of their mouths with seemingly every message, and they mean it and they believe it and they are defenceless against it.”

via Hey advertisers, leave our defenceless kids alone | George Monbiot | Comment is free | The Guardian.