It’s not from this century or the last, but from 1888! The more things change, the more they stay the same…
Access Denied – The Awl
We’re right in the middle of the communication shift thanks to the internet and social media. There’s still the big question regarding authenticity for smaller players, but the traditional media can see the writing on the wall.
Ads in school targeting children:
But at least adults have some defences. As the advertising executive Alex Bogusky points out, “children are not small grownups. Their brains are fundamentally different, the big difference being that right-hemisphere brain development doesn’t really kick in until the age of 12. This is important because without the right hemisphere involved, all decisions and concepts are very black and white. If you sit with a child and watch TV commercials, you will notice how vigorously effective the messages are. ‘I want that.’ ‘Can I have that?’ ‘I need that.’ These words come out of their mouths with seemingly every message, and they mean it and they believe it and they are defenceless against it.”