Xiaomi diversifies in India #MiFanFest

On the company’s 5th anniversary, they’ve announced additional partnerships with the 2 other Indian e-commerce heavy weights – Amazon & Snapdeal. The Amazon Xiaomi store is up and running with many products already looking sold out, while Snapdeal looks pretty much similar though the product listings don’t seem to be active at the moment. The Mi Pad is also back on sale after a hiatus on Flipkart. There are also a bunch of special offers today.

I’ve attended their 2 major launch events in Mumbai for the Mi3 & Mi4 and the difference in scale between the two was palpable. Things are also getting tighter as other Chinese mobile OEMs have also followed in Xiaomi’s footsteps and setup similar exclusive deals and flash sales strategies as Xiaomi did with Flipkart. Exciting times for the consumers for sure.