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When do you charge a premium for a good or service – when its specially crafted or just to set it apart through its pricing?
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A tad philosophical, and not the usual type of criticism directed at Apple.
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Interesting concept that can be applied to consumers – http://en.wikipedia.org/wiki/Levy_flight
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Co-designing or completing a system with the users gives them a sense of ownership & can lead to much better adoption rates.
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Branded manufacturers are trying to get the hang of online marketing & selling through strategic tie-ups.