Burglary 2.0? The site uses location information from twitter & the like to list "special" opportunities. Another nail in the privacy coffin?
Aim of the site: 'The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz etc.'
'A few weeks ago it occurred to me that there's a very real possibility that the next breakthrough in advertising itself is its convergence with e-commerce. Buying an app from the Android Market, I realized how those of us with smartphones have become accustomed to seamless purchases on our phone. That is, we search for an app, and then we buy it, directly from our search vendor. '
'Daniel Johnson makes remarkably accurate Olympic medal predictions. But he doesn't look at individual athletes or their events. The Colorado College economics professor considers just a handful of economic variables to come up with his prognostications.
The result: Over the past five Olympics, from the 2000 Summer Games in Sydney through the 2008 Summer Games in Beijing, Johnson's model demonstrated 94% accuracy between predicted and actual national medal counts. For gold medal wins, the correlation is 87%.'
They say that the medium is the message. A focus group is a medium. And it lacks the magic of commitment. A full-page ad in the Los Angeles times that says, This Is It, is a message in and of itself. And it's loaded with commitment. You'll never find out the existential truth about anything — a product, service, or anything else — by sending the wrong message. It's the difference between "Will you marry me?" and "I'm trying to decide whether or not to marry you on the basis of whether or not you will say yes to me. I'm not really asking you, but what would you say if I did, hypothetically?