Interesting way to run a store & survive at that
'The shop's front door was shut tight. The little "Will Return At" sign that was attached to it was of no help — its clocklike hands were conspicuously missing.
It was another business day at the Never Open Store.
At a time when vacant storefronts and "For Lease" signs dot Melrose Avenue, Stephanie Mata's tiny shop is doing just fine, thank you.
The Never Open Store is open only when Mata feels like unlocking it and allowing shoppers inside.
Those who do get in are intrigued by the merchandise that fills every cranny of the 245-square-foot shop.'