All of the tools in the world won't beat the chemistry and aligned motivation that come from creative win/win deal-making. The tools are like a hammer for a carpenter. You have to have them, but carpenters are not defined by their tools. However, something substantively different is happening online at the tool level, thanks to social media.
A good carpenter with a power drill will beat a good carpenter using muscle alone. A bad carpenter with a power drill is, of course, just a dangerous maniac! But we don't really have the equivalent of a power drill yet. We can see bits of it, but it is like having a drill, motor and battery that no one has put together. The pieces that make up this hustler's power drill are: email + CRM + LinkedIn + Twitter.