We have to talk about WeWork again!

So I guess they’re postponing the IPO after all, now that we’ve spun the roulette wheel and landed on “too toxic to handle” rather than “trillion dollar market opportunity for community enlightenment”. I guess we’ll have to wait and see what happens to WeWork. But in the meantime there’s something fascinating going on: how the rest of the tech community is spinning its wheels overtime in order to make sure that WeWork’s failure to IPO does not inflict any collateral damage on the rest of the ecosystem. It’s a great excuse to dive into one of my favourite topics: the norms and rituals and beliefs that make up the Silicon Valley Kayfabe, and what happens when we face a credible threat that our belief system might fall apart.

First, let’s go on a little journey. Longtime Snippets readers may remember one of my…