First the Google Reader shutdown earlier this year showing that Google is not averse to shutting down services that have a significant user base. Then came the shared personal endorsement that was opt out by default and would have made Facebook proud. And now we have Google experimenting with banner ads. They sure had us fooled.
With the search results already looking like below on the iPad, nothing much left to say other than the world probably ended in 2012, and we are living in an alternate version of reality.
If you are a heavy user of their services, good luck trying to get out. Money makes not only people, but also organizations do funny things.