I noticed something interesting when I entered the elevator to reach my floor in the office yesterday. There was an LCD monitor in the top corner of the elevator, broadcasting the Elevator New Network (ENN). Now that’s a very unusual place for an LCD screen, and on further investigation (read Googling), I discovered that ENN is in fact quite an old network. ENN also apparently changed its name to Captive Network way back in 2001, but I suppose it retained the name for the channel. They also have over 8000 elevator screens in North America, and they must be looking to expand to India going by this rediff article posted a couple of days ago. They seem to have started out in office elevators, with malls and buses as next targets.

I’m don’t get the utility of such a set up – maybe it’ll increase the general awareness of people using the elevator. It is certain to get some advertisement revenue, which seems to be the basic business model. Now that I have some in my office, do you have one in your office elevator?