AB's Reflections

Thoughts on a variety of topics

Number of Twitter followers is the most overrated metric in social media

It all boils down to the kind & quality of interaction you have with your followers. Wonder when they'll come up with a metric for that.

(tags: twitter socialmedia influence stats socialnetworking)
A Brief And Biased History Of Insight

No more trivializing the real meaning of insight.

(tags: marketing consumer insights language research)

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